Field notes fromthe practice.
Guides, breakdowns, and opinion pieces on SEO, content, and growth. Read them slowly: some trails run along ridgelines for years, others retire after a season.
SEO
6 entries01Chiropractor SEO: Your Empty Slots Go to Competitors →SEOA working SEO guide for chiropractors: high-intent keywords, Google Business Profile, HIPAA-safe reviews, and a week-by-week plan to fill your schedule.02Electrician SEO | The Calls You're Missing Right Now →SEOSomeone in your area just searched 'electrician near me.' Did they find you or the guy down the street? SEO strategies that make your phone ring.03Restaurant SEO: Fill Empty Tables From Local Search →SEOHungry people pick restaurants from Google results. A full guide to keyword research, Google Business Profile, reviews, menu SEO, and photos that fill tables.04Roofer SEO | Stop Losing Jobs to Guys Who Rank Higher →SEOWhen hail hits, people Google "roofer near me" and call whoever shows up first. Keyword, local SEO, and content tactics that put your roofing company on top.05What is SEO?A Complete Guide →SEOSEO explained from the ground up: how search engines rank pages, why backlinks matter, what it costs, how long it takes, and where AI fits into search now.06YouTube SEO: Why Your Videos Die at 47 Views →SEORank videos on the second-largest search engine. Keyword research, titles, thumbnails, watch time, and playlists, plus an 8-step plan to start today.
Content & Marketing
4 entries01How I increased my Blog traffic by x percent by using Ahrefs Keyword Explorer →Content & MarketingA case study in micro-content: short blog posts built from Ahrefs Keyword Explorer picks with difficulty scores of 5 to 10, in the web design and SEO niche.02Keyword Research & SEO Content Writing for Companies Looking to Gain an Edge →Content & MarketingLow-competition keyword research and SEO content writing for small businesses: actionable keyword lists, blog and landing page copy that earns search traffic.033 Ways Content Marketing is Changing the Game →Content & MarketingThree shifts reshaping content marketing: value-driven content, personalized storytelling, and multi-channel distribution measured with real KPIs.04The Power of Face-to-Face Communication in the Virtual Age →Content & Marketing85% of jobs are filled through networking, and 95% of professionals say face-to-face connections build long-term business. Nine stats on meeting in person.
Startups & Founders
5 entries01DIY SEO for Startups: Bootstrap Your Way to Organic Traffic →Startups & FoundersDo startup SEO yourself: free tools, a simple keyword research process, on-page and technical checklists, and a realistic timeline for results.02How to Find a Technical Co-Founder: The Complete Guide →Startups & FoundersFind a technical co-founder through matching platforms, hackathons, and open source, plus how to pitch equity fairly and vet skills without a tech background.0320 Essential SEO Tips for Startups [2025 Guide] →Startups & Founders20 SEO tips for startups: keyword research before you build, technical foundations, topic clusters, and link building through partnerships and PR.04Technical Co-Founder: Complete Guide for Non-Technical Founders →Startups & FoundersWhere to find a technical co-founder, how the role compares to a CTO or freelancer, equity splits that work, and the red flags that sink partnerships.05Technical Co-Founder Equity: The Complete Guide →Startups & FoundersHow much equity a technical co-founder should get: standard splits, four-year vesting, cliff periods, negotiation terms, and the mistakes that kill startups.
Webflow
4 entries0119 Checks before Launching on Webflow (w/ Simple SEO Best Practices) →WebflowRun these 19 pre-launch checks on your Webflow site: forms, DNS, staging tests, title tags, sitemaps, and the SEO basics that help new pages get found.0219 Checks before Launching on Webflow (w/ Simple SEO Best Practices) →WebflowRun these 19 checks before publishing a Webflow site: staging tests, DNS setup, form delivery, title tags, sitemaps, and Search Console, minus the jargon.03Webflow vs. Figma (And Why You Should Probably Use Both) →WebflowWebflow vs. Figma is the wrong fight: Figma owns prototyping, Webflow owns the build. See how the plugin, Figma Make, and MCP servers tie the two together.04Webflow vs. Squarespace →WebflowCompare Webflow and Squarespace on templates, design control, and ease of use, with real adoption stats, so you can pick the right builder for your site.
Design & UX
4 entries0113 Meaningful SEM Stats for 2023 →Design & UXCurated SEM stats heading into 2023: 90.63% of pages get zero Google organic traffic, 3.5 billion daily searches, and search drives 68% of site traffic.02Basics of Branding: How to Build Your Own Brand →Design & UXPick a business name, choose brand colors, design a logo, and build a website around the right keywords: the four decisions every new brand faces.03The UX Revolution: A Founder's Guide to Conversion-Driven Design →Design & UXTwo frameworks for conversion-driven UX: the UX Intuition Spectrum and the Conversion Psychology Stack, plus 2026 predictions and a 90-day plan.04How to forge an unforgettable user experience →Design & UXUsers decide in seconds whether your site is worth their time. The UX Sword breaks down hooks, load speed, information architecture, and empathetic design.
Outsourcing
5 entries01Benefits of Outsourcing Software Development. →OutsourcingOutsourcing software development cuts costs 40-60%, gets product to market 2-3x faster, and gives you a team that scales with the work. Here's when it pays off.02Outsourcing Software Development Pros and Cons. →OutsourcingAn honest breakdown of outsourcing software development: real cost savings of 40-70%, the six risks that sink projects, and four models compared.03Software Outsourcing Challenges. →OutsourcingSeven software outsourcing challenges that sink projects, from communication gaps to vendor lock-in, plus the concrete fixes that keep yours on track.04Cost of Outsourcing Software Development. →OutsourcingReal software outsourcing costs in 2026: hourly rates by region ($20-$200), pricing models, hidden expenses, and how to budget before you sign anything.05What is Software Outsourcing? →OutsourcingSoftware outsourcing explained: offshore, nearshore, and onshore models, $20-$200/hr rate ranges, engagement types, and the risks to manage before you sign.
AI
2 entries01What is AI Art? And Will It Replace Artists? →AIAI art, explained: what it actually is, what prompt engineers earn, where copyright law stands, and whether generated images will replace working artists.02Chat GPT Basics: What GPT Means, Who Owns It, How to Use It →AIPlain answers to the Chat GPT questions people actually search: what GPT stands for, who owns it, whether it's safe or private, and how to prompt it well.