13 Meaningful SEM Stats for 2023

Ever wonder how search influences consumers and buying trends?

I looked far and wide to put together a curated list of indicative stats heading into 2023.

Top SEM statistics

Here are the best, most telling stats to digest:

  • 90.63% of pages get no organic search traffic from Google. (Ahrefs)
  • 3.5 billion searches are performed every day, and that's only counting Google. (Internet Live Stats)
  • Organic and paid search account for 68% of traffic for websites. (Media Post)
  • 83% of shoppers said they used an online search before going into a store. (Google)