Law Firm SEO Services That Drive Cases, Not Just Traffic

You've tried the legal marketing agencies. The ones promising "guaranteed rankings" and sending monthly reports full of vanity metrics. Traffic goes up. Cases don't.

The problem isn't SEO. It's generic SEO applied to a highly specialized industry. Legal search is different—high stakes, high competition, strict compliance requirements. Cookie-cutter strategies don't work.

Common failures we fix:

- Rankings for keywords that don't convert to clients
- Technical issues killing local visibility
- Content that doesn't demonstrate E-E-A-T
- No tracking of actual case generation
- Competing with your own practice area pages

Built for How Clients Actually Find Lawyers

People searching for attorneys aren't browsing. They have problems—accidents, divorces, criminal charges, business disputes. They need help now, and they're looking for someone they can trust.

We build SEO strategies around this reality:

Intent-Focused Keywords: We target searches that lead to consultations, not just traffic. "Car accident lawyer [city]" converts better than "what to do after a car accident."

Local Dominance: Most legal searches are local. We optimize your Google Business Profile, build local citations, and create location-specific content that ranks in the map pack.

Authority Building: Google holds legal content to higher standards (YMYL). We help you demonstrate expertise through comprehensive content, proper credentials display, and strategic link building.

Conversion Tracking: We track what matters—phone calls, form submissions, consultations booked, cases signed. Not just rankings.

Local SEO for Law Firms

Dominate the local pack and map results where most legal searches end up.

- Google Business Profile optimization
- Citation building in legal directories (Avvo, FindLaw, Justia)
- Review generation and management strategy
- Location page creation for multi-office firms
- Local link building from community organizations

Content Strategy for Attorneys

Content that demonstrates expertise, builds trust, and ranks for valuable keywords.

- Practice area page optimization
- Blog content targeting client questions
- Case results pages (properly anonymized)
- FAQ content for featured snippets
- Attorney bio optimization for E-E-A-T

Technical SEO

Fix the under-the-hood issues preventing your site from ranking.

- Site speed optimization (Core Web Vitals)
- Mobile usability improvements
- Schema markup for attorneys and law firms
- Site architecture and internal linking
- Crawlability and indexation fixes

Link Building for Law Firms

Build authority through legitimate, relevant backlinks.

- Legal directory profiles and optimization
- Bar association and legal publication links
- Local business and community links
- Digital PR for case results and firm news
- Guest content on legal industry sites

We've developed SEO strategies for law firms across practice areas:

Personal Injury: High-competition, high-value keywords. We help PI firms compete against well-funded competitors and national aggregators.

Family Law: Sensitive searches from clients in difficult situations. We focus on building trust and capturing searches at the right moment.

Criminal Defense: Urgent searches requiring immediate visibility. Local SEO and mobile optimization are critical.

Estate Planning: Educational content that positions you as the trusted advisor before the need becomes urgent.

Business Law: B2B legal services requiring different keyword strategies and content approaches.

Find out exactly what's holding your firm back in search. Our audit covers:

- Current rankings vs. competitors for target keywords
- Technical issues affecting your visibility
- Google Business Profile optimization opportunities
- Content gaps compared to ranking competitors
- Backlink profile analysis
- Specific recommendations for improvement

No obligation. No generic report. Actionable insights specific to your firm.

SEO for Personal Injury Lawyers
Complete guide to ranking for high-value personal injury keywords.

Family Law Digital Marketing
How to attract divorce and custody clients online.

Law Firm SEO Audit Guide
Step-by-step guide to finding what's broken in your legal SEO.